Startup Includ: Empowering Women in Ecommerce
Includ, founded by Ashwin Rastogi in April 2023, is a pioneering ecommerce platform aimed at empowering women, particularly mothers, by offering a thoughtfully curated selection of children’s apparel and eventually expanding into womenswear and home improvement products.
Understanding the Market Dynamics:
Includ’s inception stems from a keen insight into the evolving role of women, especially mothers, in shaping household spending. The platform aims to bridge the gap in the ecommerce market by providing a shopping experience aligned with the modern Indian woman’s needs, preferences, and lifestyle.
Comprehensive Product Range:
Situated in Gurugram, Includ offers an extensive selection of children’s apparel for ages 2 to 14, encompassing over 5,500 styles. The brand’s approach to affordability ensures that fashion remains accessible without compromising on style or quality, with prices starting at just Rs 449.
Strategic Focus and Expansion Plans:
Includ strategically focuses on kidswear, leveraging the segment’s high purchase frequency and targeting mothers in their late-20s to early-30s. The company aims to achieve monthly sales of up to Rs 2 crore and continuously expands its product range to meet consumer demand.
Navigating Competitive Landscape:
Despite competition from established players like FirstCry, Includ carves its niche by offering diverse product ranges and the convenience of online shopping. Future ambitions include expanding into womenswear and home products, as well as venturing into offline retail.
International Expansion and Global Outlook:
Includ’s strategic vision extends beyond dominating the Indian market to establishing a significant international presence. With commitments from large investors for fresh capital infusion, the brand targets regions like the Gulf Cooperation Council (GCC) nations and Bangladesh, leveraging India, Bangladesh, and China as supply hubs.
Promising Contender in Ecommerce:
Includ’s strategic expansion plans and deep understanding of its core demographic position it as a promising contender in the ecommerce space. The brand is poised to meet the evolving needs of modern-day women and families, both in India and beyond, reflecting a global outlook and commitment to empowering women in ecommerce.