From Zero to 165,000 Retailers: Brett Rose’s Success Story

Brett Rose started his wholesale business journey at just 25 years old with nothing but opportunity and hustle. Today, as CEO and founder of United National Consumer Suppliers (UNCS), he moves hundreds of millions of dollars in goods quarterly while supplying 165,000 retailers worldwide. His success story challenges the myth that you need substantial capital to build a thriving business.

How It Started with Four Trucks of Purses

Rose’s entrepreneurial breakthrough came through a simple connection. A friend’s father worked at Building 19, a now-defunct retailer, and had four trucks of women’s purses stuck in inventory. Rather than dismissing the opportunity, young Rose picked up a Yellow Pages directory and found a buyer. This single transaction sparked the foundation of what would become a multimillion-dollar enterprise that now serves major retailers including Macy’s, TJX, Sam’s Club, Dollar Tree, and Amazon resellers.

Industry Predictions That Changed Everything

Beyond his core business, Rose has gained recognition for accurately predicting major retail transformations. He foresaw the decline of traditional shopping malls, the rise of off-brands, and the growing influence of omnichannel retail strategies. These insights have helped him position UNCS at the forefront of industry evolution, adapting his business model to meet changing market demands.

Rose’s trajectory demonstrates that entrepreneurial success isn’t solely determined by initial capital—it’s about resourcefulness, market awareness, and seizing opportunities when they arise. His journey from zero to running a supplier network of 165,000 retailers remains a compelling blueprint for aspiring business leaders looking to make their mark in the competitive wholesale sector.