Erling Haaland Cements Status As Fashion’s Favourite Footballer

Erling Haaland continues to prove he’s as compelling off the pitch as he is on it. The Norwegian striker attended Dolce & Gabbana’s Alta Sartoria show in Taormina alongside his partner, Isabel Haugseng Johansen, and the pair’s coordinated elegance instantly became a talking point.

Haaland wore an ivory silk twill double-breasted blazer paired with straight-leg trousers, a silk crêpe de Chine shirt, and blue knitted leather loafers, finishing the look with a jewelled frog-shaped pin and D&G sunglasses. Johansen matched the occasion in a crystal-embroidered tulle gown with a plunging neckline, complemented by a crystal-embellished Sicily Bag.

A Long-Standing Brand Partnership

Haaland’s relationship with Dolce & Gabbana dates back to 2023, when he reportedly signed an endorsement deal worth up to $2.7 million. The Manchester City forward has since become known for viral style moments, including a memorable appearance carrying a taxidermy raccoon alongside a D&G tote.

Also spotted at the Taormina event were Norwegian teammate Sander Berge and his girlfriend Julie Karlsen, both similarly decked out in the Italian label’s signature tailoring and eveningwear.

From Pitch To Style Icon

Following Norway’s standout run at the 2026 FIFA World Cup, Haaland’s off-field persona has only grown louder. Fans have gone as far as hunting for replicas of the hair ties he wears for his signature man bun after they sold out. Analysts point to his unpredictable style — swinging between polished sophistication and playful streetwear — as the reason his fashion sense feels genuine rather than manufactured, cementing his place among the most-watched athletes in the industry today.