Nurse Practitioner Turns Instagram Skincare Tips into Multimillion-Dollar Brand

Jordan Harper, 38, from Knoxville, Tennessee, never intended to build a business empire. What started as a simple side hustle sharing skincare advice on Instagram evolved into Barefaced, a highly successful multimillion-dollar skincare brand. Harper, a nurse practitioner offering in-office aesthetic treatments, began posting professional skincare tips through her medical expertise lens in 2015, and the response was overwhelming.

From Instagram Posts to Eight-Figure Revenue

The power of authentic content and word-of-mouth marketing propelled Barefaced to unprecedented heights. Harper pre-sold thousands of units before officially launching, resulting in eight-figure revenue in just the first year of operation. Her medical background gave her credibility that resonated with customers seeking skincare solutions backed by healthcare expertise. The brand’s rapid growth demonstrated how combining professional knowledge with social media can create viral business opportunities.

One Million Units Sold and Counting

Since its launch, Barefaced has sold over 1.5 million units and achieved profitability within one year—a remarkable achievement for a bootstrapped side hustle. Harper’s success story challenges the conventional narrative that entrepreneurs need formal business training or venture capital to succeed. Instead, her journey illustrates how identifying a market gap, leveraging existing platforms like Instagram, and maintaining authenticity can drive exponential growth. Today, Barefaced stands as a testament to the power of combining professional expertise with digital marketing savvy, inspiring aspiring entrepreneurs to launch their own ventures.