Will.i.am the singer who turned entrepreneur introduces startup: Sound Drive

Making its debut at CES 2024, Sound Drive is set to launch in Mercedes-Benz’s electric EQ models during the summer.

Dynamic In-Car Soundscape:

Sound Drive aims to create a unique in-car soundscape that adapts to the driver’s actions and the driving environment. Tracks are not only reactive but are remixed in innovative ways, creating a musical experience “conducted by the road.”

Intelligent Data Integration:

Utilizes data from various vehicle parameters, including throttle input, brake pressure, and other driving dynamics, to shape the music. Links to an intelligent multichannel mixer, allowing for dynamic adjustments based on real-time driving conditions.

Integration with MBUX Infotainment System:

Operates as an app within the Mercedes-Benz User Experience (MBUX) infotainment system. Potential to access additional vehicle parameters, enhancing the range of data influencing the music composition.

Adaptive Song Modification:

Alters tracks intelligently based on driving inputs, with lyrics fading in and out, offering a seamless and responsive musical experience. Goes beyond simple volume adjustments, providing a nuanced interaction between music and driving.

Geotagging and Memory Integration:

Future plans include geotagging samples, allowing users to link auditory cues with memories and create personalized musical routes. Enables the creation of unique soundtracks tied to specific locations or events.

Launch with Mercedes-Benz:

Initial launch in Mercedes-Benz’s electric EQ models, starting with higher-performance AMG and AMG-Line EQ models. Will extend to other trims in the Mercedes range, with potential expansion to models from different manufacturers in the future.

Continuous Musical Variation:

Ensures that, even on the same route at the same speed, users will experience a slightly different song every time. Aims to provide a dynamic and ever-changing music experience tailored to each drive.

Conclusion:

Will.i.am’s Sound Drive introduces an innovative approach to in-car music, merging driving dynamics with musical composition. The integration of intelligent data and adaptive song modification creates a personalized and dynamic soundtrack for each journey. As it launches in Mercedes-Benz electric EQ models, the future potential for expansion to other manufacturers suggests a new era in the intersection of technology, music, and driving experiences.