Callaway Drops Good Good Golf After Viral Ad Fallout

ood Good, one of golf’s fastest-growing media companies, is facing a brand crisis after a Callaway commercial it starred in sparked significant online backlash, the Wall Street Journal reported. Known for comedic content and viral stunts, the company built its identity around lighthearted, family-friendly humor—an image now under strain.

A Parody Ad Goes Wrong

The spot was styled as a spoof of the horror film Obsession, showing co-founder Garrett Clark so possessive of a new driver that he refuses to let anyone touch it. A brief clip depicting him pushing away a female Good Good employee reaching for the club spread rapidly across social media, with many viewers arguing it trivialized violence against women.

Partnerships Unravel Quickly

The reaction from business partners was swift. Callaway terminated its multiyear sponsorship, the PGA Tour said Good Good would no longer back its titled event, and Golf Channel canceled a reality series it had been developing with the company. Retailers also pulled Good Good apparel, a product line that makes up around 70% of its revenue. CEO Matt Kendrick said the backlash didn’t reflect the brand’s usual tone, noting the ad was meant to be upbeat but instead left people feeling uncomfortable.

Kendrick also disputed Callaway’s handling of the fallout, alleging on social media that the company approved the ad beforehand, then distanced itself and shifted blame onto Good Good.

The controversy arrives after a strong stretch for the company, which secured $45 million in funding last year and had aligned itself with major athletes like Stephen Curry and Bryson DeChambeau.