Robert Herjavec Reveals His Last Million Investment Strategy
Shark Tank celebrity investor Robert Herjavec has closed 81 deals throughout his career, but when asked about his final investment strategy, his answer was surprisingly straightforward: real estate.
Speaking at the 10X Growth Conference earlier this year with Grant Cardone, Herjavec didn’t hesitate when asked where he’d invest if down to his last million dollars. His immediate response? Real estate—and his reasoning reveals a fundamental investment philosophy that transcends net worth.
Building Foundation Over Chasing Returns
“Because desperate people do stupid s–t,” Herjavec explained bluntly. “You’ve got to take desperation out of the equation.” The tech entrepreneur, whose net worth ranges between $300 million and $600 million, emphasized that creating financial stability should precede risk-taking.
His strategy involves purchasing real estate, establishing a reliable income stream, and essentially forgetting about it—then pursuing more adventurous opportunities elsewhere. This approach prioritizes foundation-building over immediate gains.
Why Real Estate Makes Sense
According to JM Financial, real estate investments typically appreciate 6% to 9% annually depending on location, even without rental income factoring in. This steady appreciation, combined with potential rental yields, creates the passive income foundation Herjavec advocates for.
The Shark Tank star’s philosophy stems from hard-earned experience, including losses like his investment in a breathalyzer company that attracted FDA investigation. Despite such setbacks, Herjavec maintains unwavering self-confidence: “I believe if I have nothing, I’d become wealthy again.”
His last-million strategy demonstrates that even successful entrepreneurs value stability. By securing predictable cash flow through real estate first, investors create safety nets that enable them to pursue higher-risk opportunities without existential pressure—a lesson applicable whether you’re managing millions or thousands.