Qualcomm integrates custom AI tech into Snapdragon 8 Elite mobile chips

Qualcomm said on Monday it is getting technology first developed for its laptop chips to its cell phone chips, seeking to make them more rugged for generative AI tasks.

Expansion into Laptop Chips and AI Features

Qualcomm, the San Diego-based leader in mobile phone chips, is making significant strides in the tech industry.

In a strategic move to diversify its offerings, the company hired a team of former Apple engineers in 2021 to design laptop chips, which were launched earlier this year. These new chips are instrumental in powering advanced AI features within Microsoft’s Windows operating system, showcasing Qualcomm’s commitment to innovation.

Introducing Oryon Technology

Building on the expertise of its newly formed team, Qualcomm has developed a set of custom computing technologies branded as “Oryon.” This cutting-edge technology is now being integrated into Qualcomm’s mobile phone chips for the first time, marking a notable evolution in the company’s product lineup.

The Snapdragon 8 Elite chip has been re-engineered to handle demanding tasks such as image and text generation, further enhancing its capabilities.

Enhanced Development Tools for Software Creators

To facilitate the utilization of the new chip’s advanced features, Qualcomm will provide software developers with specialized tools beyond the existing resources available in Alphabet’s Android operating system.

This initiative aims to empower developers to maximize the potential of the Snapdragon 8 Elite, ensuring they can effectively leverage the chip’s enhanced performance for innovative applications.

Key Partnerships with Major Manufacturers

Qualcomm has announced partnerships with prominent tech companies, including Samsung Electronics, Asustek Computer, and Xiaomi, to utilize the new Snapdragon 8 Elite chip in their devices.

These collaborations highlight Qualcomm’s position as a key player in the mobile chip market and its commitment to driving technological advancement across the industry.

Conclusion

As Qualcomm continues to integrate its custom AI technology into mobile phone chips, the company is poised to shape the future of mobile computing.

With a focus on innovation and strategic partnerships, Qualcomm is not only enhancing its product offerings but also setting the stage for the next generation of mobile technology.