Onigilly Japanese Kitchen Plans 20 New Franchise Locations

Onigilly Japanese Kitchen, the San Francisco-based fast-casual concept specializing in traditional Japanese rice balls, is capitalizing on its remarkable 2025 performance with an ambitious expansion plan. The company closed 2025 with $2 million in revenue and impressive double-digit traffic growth across all locations, setting the stage for significant franchise growth.

Strong Market Performance Drives Growth

The chain’s success has been undeniable. The San Francisco restaurant achieved a 28 percent traffic increase, while the San Jose location grew by 18 percent. These gains reflect growing consumer interest in healthier, more convenient fast-food alternatives. After receiving California franchise approval in September, Onigilly already has one franchise location operating and five additional franchisees with signed leases, positioning the company for rapid expansion.

Ambitious Plans for 2026

With 15-20 new locations planned for 2026, Onigilly is on track to bring onigiri into mainstream American dining. Founder Koji Kanematsu envisions his company as offering “a better, healthier, and more convenient fast-food option” compared to traditional quick-service restaurants. The franchise model emphasizes a hands-on approach, with the company actively assisting franchisees in identifying and negotiating real estate locations—a key factor in the success of expansion efforts.

Onigiri, which has long been a grab-and-go staple in Japan, represents an underexploited niche in the American fast-casual market. As Onigilly expands beyond California, the franchise aims to introduce this traditional Japanese concept to broader audiences, potentially reshaping how Americans approach quick meals with health-conscious, convenient options.