Logan Paul Auctions $5.3M Pokémon Card, Urges Youth Away From Stocks

WWE wrestler and influencer Logan Paul is making headlines with his decision to auction off a rare Japanese Pikachu card he purchased for $5.3 million in 2022. The move underscores his belief that young investors should prioritize alternative assets over traditional stock market investments.

A Record-Breaking Collectible

Paul’s card is the only known Illustrator Pikachu with a flawless PSA 10 grading, making it exceptionally rare and valuable. Even imperfect versions of this 1997 Japanese promotion card command prices exceeding $80,000, according to Price Charting. The card’s pristine condition and historical significance have made it one of the most sought-after collectibles in the trading card market.

Shifting Investment Trends Among Millennials

During an appearance on Fox Business’s The Big Money Show, Paul argued that young people should explore investments aligned with their interests and values. “If you’re young, there are ways to spend and invest your money in ways that might mean more to you than in a traditional conservative environment like the stock market,” Paul stated. This perspective reflects a broader trend among millennials who increasingly favor alternative assets such as trading cards, NFTs, and other collectibles over conventional equity investments.

The auction represents more than just a financial transaction—it’s a statement about how younger generations are reshaping their investment portfolios. While traditional financial advisors emphasize diversification and stock market participation, collectors and influencers like Paul champion the dual benefits of emotional satisfaction and financial returns that alternative investments offer.

Paul’s decision to sell the card may signal his own shifting investment strategy while reinforcing the growing appeal of collectibles as legitimate wealth-building tools for millennial investors.