Lego Unveils Smart Brick: 50-Year Product Evolution

Lego has announced its most significant innovation in nearly 50 years with the introduction of the Smart Brick, an intelligent 2×4 building component housing an entire computer system. Unveiled at CES 2026, this revolutionary brick transforms traditional play with embedded light and sound capabilities, motion sensors, a microphone, and Bluetooth mesh networking that enables multiple bricks to communicate seamlessly.

Revolutionary Technology Behind the Innovation

The engineering feat lies in the custom computer chip, which is smaller than a single Lego stud yet powerful enough to detect NFC-equipped smart tags in specialized tiles and minifigures. When activated, these tags trigger dynamic effects including humming lightsabers, roaring vehicle engines, and illuminated blasters. The bricks feature wireless charging technology and are engineered for years of reliable performance, making them a sustainable investment for serious builders.

Star Wars Launch Marks the Beginning

Three Star Wars sets will debut on March 1, showcasing the Smart Brick’s interactive potential. The collection includes a TIE Fighter set priced at $70, an X-Wing set at $100, and an elaborate Throne Room set at $160. These launches represent the first wave of Lego’s expansion into interactive play, bringing beloved franchises to life through tangible building experiences that merge physical construction with digital interactivity.

This breakthrough positions Lego at the forefront of next-generation toy technology, bridging the gap between traditional building blocks and modern digital engagement while maintaining the core appeal that has made Lego a global phenomenon for generations.