Jimmy Choo Enters Jewellery with Statement Collection

A Natural Extension of Luxury

Jimmy Choo has officially expanded into the jewellery market with the launch of its first-ever jewellery collection, reinforcing its position as a pinnacle of luxury and sophistication. The move marks a significant milestone for the iconic brand, which has long been celebrated for its exquisite shoes and handbags.

Crystals, Pearls, and Statement Pieces

The new collection seamlessly merges glamour with versatility, featuring an array of timeless and statement pieces adorned with crystals and pearls. Bracelets, necklaces, and other accessories showcase the brand’s signature crystalline embellishments alongside lustrous pearls that add elegance and novelty to each design. The collection also introduces a fresh take on logomania through monogram charms, capitalizing on Jimmy Choo’s iconic initials to create distinctive pieces that celebrate the brand’s identity.

Creative Vision Behind the Launch

Sandra Choi, creative director at Jimmy Choo, explains the collection’s inception: “It felt like the perfect time to launch this collection, as our shoes and bags are often seen as items of jewellery that adorn the feet, wrists, and hands. The jewellery collection is a natural extension of this philosophy.” Choi emphasizes that the collection’s design DNA—rooted in light, fantasy, design expertise, and distinctive visual codes including crystals, pearls, monograms, and stars—represents the very essence of the Jimmy Choo brand. Each piece has been meticulously crafted to be treasured as a key investment in luxury fashion.