How Two Women Joined Forces And More Than Doubled Their Earnings.

Key Sentence:

• No doubt you are required to pay attention to your competitors.
• This is included in every business plan, SWOT analysis, pricing strategy, and MBA program.
• But from time to time, working with your competitors can bring benefits that you never imagined before.

Amid the COVID-19 pandemic, Women Joined Forces former rivals Courtney Tarrant. And Jennifer Spivak got together for a casual discussion about how to help each other in the current state of the world. Then, knowing how well they worked together and that both meant the same ideal client, they decided to pursue mergers and acquisitions.

So far, mergers and takeovers have been successful – profitable. Combining their unique expertise and separate business has tripled sales and doubled profits. And they will make $2.5 million this year.

Here’s how they did it – and how you can follow in their footsteps to reach your own collaborative potential.

Just because your competitors are in the same Women Joined Forces industry or offer a similar service to you doesn’t mean they imitate you. Instead, they most likely have something you don’t. This is something that Spivak and Tarrant find very applicable to each other’s experiences and experience levels.

“On the one hand, our unique experience allows us to help each other,” said Tarrant. “Previously, I had developed my agency through referrals, marketing, social media networks, and Facebook advertising funnels. Jennifer has built her reputation and word of mouth with clients and has experience in training and classes. “

By working together for a short period (with each other for six months). They learn how their experiences have contributed to their talents. “I realized that Courtney was able to create this great customer experience through service. As well as paying attention to profitability and profit margins,” said Spivak. “It worked well for me when I got into the business and worked to generate and sell leads that blended well with what Courtney had to offer.”