How British Shoes Found A New Home And Longevity In South Africa.
Great to wear them, said the human form of courtesy. However, by working on home clothes during the Covid-19 pandemic, we see more and more people who prefer the function of fashion.
And despite the retail downturn caused by the pandemic, the iconic shoe brand – known in recent years as the shoe of choice for senior members of the British royal family and James Bond himself – has established itself in the modern men’s shoe game. And all this from its production facility on the Elsi’s River in Cape Town.
Devan Odayan, the senior shoe designer at shoemaker Bolton Footwear, is the man behind the local design of the iconic Crockett & Jones men’s shoe. Founded in 1879 by Sir James Crockett and Charles Jones in Northampton, England, the brand can now boast a proud association with South Africa after Bolton Footwear obtained the license to manufacture and distribute footwear in the Southern Hemisphere in 2013.
Once again, the design process remains true to the same high-quality craftsmanship and iconic style that was created 142 years ago. But, according to Dayan, Crockett & Jones’ longstanding reputation as a classic, visually iconic, the contemporary brand has subtracted them to remain relevant – even during a pandemic and against more vicious new shoe brands.
The brand offers an assortment that appeals to all walks of life and complements every outfit with a dress or disguise. Most importantly, the quality of our products exceeds the expectations of our loyal followers. “This loyalty is what makes the brand maintain its longevity in the competitive footwear industry. Once favored by older men, its new, modern designs and styles are selected by the younger generation of fashionable men.
“Smart Crockett & Jones wearers are guaranteed a fit and satisfaction every time, knowing that these shoes will serve them for decades,” says Dayan. It takes six months of research and development to launch a new product using local materials and artisans. “Crockett & Jones shoes are made of first-class leather and quality-tested components.
“In our factory, only the highest level of skill is used to guarantee first-class shoe performance. Our operators are trained internally by accredited trainers to ensure the best possible delivery of skills. “Odayan believes that the post-Covid century-old brand legacy will continue to grow in the world.