Bert Kreischer Shares Secrets to Building a Successful Business Empire

Comedian and entrepreneur Bert Kreischer recently shared powerful insights on building a successful business empire during an appearance on the “How Success Happens” podcast. From hosting multiple podcasts to launching Netflix’s “Free Bert” and co-creating Por Osos Vodka, Kreischer has turned his chaotic lifestyle into a thriving business portfolio worth millions.

Passion is the Foundation of Hard Work

Kreischer revealed that he didn’t understand the value of hard work until he discovered comedy. As a six-year senior at FSU with no direction, he was simply a party guy throwing legendary fraternity events. Everything changed when passion entered the picture. “Once I found comedy, I understood all those people who worked hard in school,” he explained. The lesson is clear: you cannot force hard work without genuine passion. First discover what excites you, then apply yourself to mastering it.

Money Isn’t the Real Goal

While many entrepreneurs chase wealth and status symbols, Kreischer learned a surprising truth after earning $33 million in a single year. The big house wasn’t the ultimate prize—experiences with family were. His favorite home wasn’t his largest; it was a modest 1,100 square-foot house that “smelled like family.” True success means being able to take vacations with your kids and afford their education, not accumulating material possessions.

Kreischer also emphasized that great storytelling starts with knowing your ending first. By identifying a compelling hook—a small, relatable funny moment—entrepreneurs can capture attention and connect authentically with their audience. His approach focuses on real, relatable moments rather than manufactured messages, proving that the most powerful business narratives come from genuine human experiences.