Evereden Hits $100M Sales Targeting Gen Alpha Beauty Market

Evereden, the skincare and haircare brand founded by Wall Street veteran Kimberley Ho, has achieved a remarkable milestone by reaching $100 million in sales in 2024. The company, which launched in 2018, anticipated the “Sephora kids” trend years before it became mainstream, positioning itself as the go-to beauty brand for tweens and their parents.

Strategic Focus on Youth Consumer Needs

Ho’s vision centered on creating dermatologist-approved skincare specifically designed for young consumers. The brand’s success stems from its understanding that Gen Alpha shoppers crave products tailored to their individual personalities rather than simplified versions of adult cosmetics. The recent fragrance mist launch—featuring three personality-driven scents—exemplifies this approach and has become a bestseller.

Accelerating Innovation Through In-House Lab

With $32 million from its Series C funding round led by GSR Ventures, Evereden made an unconventional investment: purchasing its own formulation lab. This strategic move allows the brand to compress its product development cycle from the industry-standard 18 months to just four to six months, enabling faster response to consumer trends on social media.

The brand now operates across 11 markets and boasts over 40 products. Its recent Sephora U.S. launch followed impressive international performance—in Canada alone, Evereden ranked as the third-fastest-growing brand at Sephora by 2024.

Ho emphasizes that Gen Alpha’s engagement with skincare is not a fleeting trend but a permanent shift in consumer behavior. With Gen Alpha influencing over $100 billion in U.S. household spending, Evereden is positioned as the market leader in this lucrative demographic, and the founder is confident that the best is yet to come.