Entrepreneur Media Partners with Optimal Advisory to Strengthen Franchise Growth

Strategic Collaboration for Franchisors

Entrepreneur Media, widely recognized as a leading authority on entrepreneurship and franchising, has announced a strategic partnership with Optimal Advisory, a boutique advisory firm specializing in consumer and related sectors. The collaboration is designed specifically for franchisors, offering founders, CEOs, and franchise development leaders direct access to tailored advisory services that can help them grow smarter, faster, and more sustainably.

Services Offered to Franchisors

The partnership will deliver a comprehensive suite of services aimed at addressing the most pressing needs of franchise businesses:

• Strategic growth support: Advisory teams will outline clear expansion plans for new markets and territories, ensuring strategies are aligned with unit economics and brand positioning.
• Operational improvement: Franchisors will receive reviews of field support, training, and onboarding processes, along with practical recommendations to improve consistency, profitability, and compliance.
• Financial and capital guidance: The collaboration will help evaluate funding options and capital structures, while supporting preparation for transactions, recapitalizations, or liquidity events.
• Brand and go‑to‑market strategy: Founders and CEOs will gain sharper positioning for franchisees, investors, and partners, with improved alignment between marketing, development, and enterprise value.

Leadership Perspectives

Bill Shaw, President of Entrepreneur Media, emphasized the importance of this partnership:

“Hundreds of franchisor brands already work with Entrepreneur, and this partnership allows us to go much deeper with their leadership teams. Franchisors are under pressure to grow intelligently. By joining forces with Optimal, we’re giving them access to advisors who understand the franchise model and can help them scale with discipline and long‑term value in mind.”

Blake Best, Head of Private Capital Advisory at Optimal, echoed this sentiment:

“We’re honored to partner with Entrepreneur to support the franchise ecosystem. This collaboration allows us to bring our growth and capital markets experience directly to franchisor CEOs and founders who are building enduring brands.”

Outlook

This partnership marks a significant step in strengthening the franchise ecosystem, combining Entrepreneur Media’s reach and authority with Optimal Advisory’s expertise in growth and capital markets. Together, they aim to empower franchisors to scale responsibly, enhance operational efficiency, and build enduring value in an increasingly competitive marketplace.