Apple to sponsor Super Bowl halftime shows starting in February

The National Football League has signed a multi-year contract with Apple Music to sponsor the Super Bowl halftime show. Which begins with an NFL championship game in February 2023, announced Thursday.

Apple to sponsor The Super Bowl is usually the most-watched television show of the year in the United States. And the halftime show has become a show for famous artists such as The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Katy Perry, Lady Gaga, Bruno Mars, Prince also Madonna.

Over 120 million bystanders watched the 2022 Super Bowl LVI Half-Time Show with Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige also Kendrick Lamar. Super Bowl LVII will be play in Glendale, Arizona, on Sunday, 12 February.

This connection will be the main promotional platform for Apple. Which has been associate with music since 2001, when Apple introduced the iPod digital music player.

The financial terms of the deal were not disclose.

According to origins familiar with the matter, Apple is among several companies bidding to be the next home for NFL Sunday Tickets. This package allows fans to watch football games every Sunday. Apple did not answer a request for comment.