New Movements For Lifestyle & Principle.

Culture&principle is on a project to build a crew that delivers thinking, creativity, and generation this is genuinely connected up, and with new hires, the corporation is securing essential portions on that challenge.

Newly selected design director su chin chow brings a multidisciplinary heritage, running with cultural institutions to globally renowned tech brands.

Running across new zealand and the United Kingdom, chow has led award-prevailing projects and groups with quite a number specific challenges that have fashioned her open and holistic technique.

She is a pretty strategic clothier with relentless optimism and interest, surfacing thoughts and bringing them to life in a manner that promises on business goals and builds long-term consumer relationships.

Chow has formidable plans to develop the numerous design skills at way of life&idea and encourage clients to head past their comfort area for manufacturers with a view to bear into the destiny.

Her function is instrumental in lifting craft, collaboration and commercial effect across the board.

Jed misa additionally joins subculture&theory as head of social in a vital pass that spotlights the increase of way of life&principle’s social media arm.

A social veteran having labored inside the enterprise considering that 2012, misa has spent the previous few years directing teams of social content material professionals, working with clients massive and small, domestically and across the world.

He is great known for combining a deep expertise of the social and content material area with a futurist attitude to shape innovative answers that help brands to elevate their social sport.

Rejuvenated following a 2020 road trip throughout new zealand, misa is a pro in navigating the intricacies of different systems and user behaviours to build engaged communities and exceed purchaser expectations.