TikTok continues to reshape how fashion and culture spread globally, with 2026 proving to be another landmark year for the platform’s 1.2 billion users. Spring has ushered in a wave of outfit inspiration content, with hashtags like #OutfitsIdeas, #DressUp, and #GraphicTee surging week-on-week as creators blend Pinterest-style moodboards with traditional try-on formats. The GRWM format shows no signs of slowing, evolving into longer, more conversational content under #ChattyGRWM, popularised by creators like Alix Earle.
Fashion’s Unexpected Rising Stars
Golf has emerged as one of TikTok’s fastest-growing lifestyle trends, with #DrivingRange attracting aesthetic night clips, beginner POVs and date night content. Meanwhile, #AbercrombieJeans and #Bershka are dominating high street fashion discourse, as creators post hauls and styling videos that cement these brands firmly within Gen Z’s wardrobe conversations. Color analysis continues influencing how users dress, with #ColorPalette encouraging intentional, curated dressing based on seasonal tones.
Music Driving Viral Moments
On the music front, WizTheMC’s “Show Me Love” has amassed over 1.6 million TikTok creations and 2.7 billion views, while Sabrina Carpenter’s “Tears” inspired nearly 200,000 videos featuring parody edits and Ikea flat-pack challenges. Billie Eilish’s “Ocean Eyes” is enjoying a renaissance through TikTok’s new Flip Story format, pairing the dream