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Paris Fashion Week Men’s SS27 Heads to a World Cup Summer

Paris Fashion Week Men’s Spring/Summer 2027 is set to run from June 23 to 28, coinciding with the 2026 FIFA World Cup. This season promises to be one of the most packed in recent memory, with 74 brands on the schedule — comprising 36 shows and 38 presentations — up from 67 brands the previous season.

Saint Laurent will open the week, followed by Pharrell Williams’ Louis Vuitton Men’s. Returning staples including Lemaire, Dior Men, Ami Paris, and Kenzo also feature across the six-day calendar.

Fresh Faces and Landmark Debuts

Several notable debuts are set to generate buzz. Celine’s Michael Rider and Givenchy’s Sarah Burton will make their men’s runway and presentation debuts respectively. Burton has already been previewing her menswear vision through Timothée Chalamet’s award-season wardrobe. Meanwhile, Meryll Rogge presents her first menswear collection for her own label, and Guram Gvasalia returns Vetements to the Paris men’s schedule for the first time since 2022.

Newcomers include Japanese designer Soshiotsuki — winner of the 2025 LVMH Prize — alongside Australian label Song for the Mute and emerging brand Lad/, founded by Ladislas Mande.

A Changing of the Guard at Hermès

One of the season’s most anticipated storylines surrounds Hermès. Following Grace Wales Bonner’s appointment as menswear creative director last October — succeeding Véronique Nichanian after 37 years — the house will this season present a transitional collection by its in-house studio team ahead of Wales Bonner’s own debut in January 2027. Closing the week will be Wooyoungmi, Sacai, KidSuper, and Celine.

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