Kylie Jenner is giving her fashion label Khy a major overhaul. After roughly a year of behind-the-scenes work with a new creative team, the brand is relaunching on April 28, 2026, with a refreshed identity, a redesigned website, and a new collection available on Khy.com.
Originally built on a collaboration model featuring designers like Namilia and Dilara Findikoglu, Khy lacked a clear visual identity. Jenner admitted she couldn’t picture what a physical Khy store would look like — and that became the catalyst for change. “I want Khy to feel permanent versus trend-based,” she said.
A Collection Rooted in ’90s LA Style
The debut refreshed drop draws heavily from 1990s street style, featuring baby tees, baggy jeans, cargo shorts, utility jackets, and lightweight sweats. Denim remains a core focus, with the majority of production relocated to Los Angeles — a move Jenner highlighted with pride. Embellished belts, priced at $300, are sourced from LA vintage stores and hand-finished individually.
Elevated Pricing and an Inclusive Fit Focus
Pricing for the new collection ranges from $70 to $470, a significant step up from the original launch where nothing exceeded $200. Jenner also addressed past sizing inconsistencies by testing pieces across different body types. She cited lessons learned from sister brands Skims and Good American, both of which have built strong reputations around inclusive fit.
Longer term, Jenner has ambitions to open physical Khy stores. “That’s the next challenge,” she said.