Health in Her HUE, a digital health app focusing on reducing health disparities for women of color, has successfully raised $3 million in a seed funding round.
- The round was led by Seae Ventures, and participants included Johnson & Johnson Impact Ventures, HBCU Founders Fund, Stanford Impact Fund, and Morgan Stanley Inclusive Ventures Labs.
- The company had previously raised $1.2 million in a pre-seed round in 2021, bringing the total funding to $4.2 million.
Company Background:
- Founded in 2018 by Ashlee Wisdom, Health in Her HUE aims to connect women of color with healthcare providers and content that address their specific needs.
- The digital health platform has nearly 13,000 members and collaborates with 1,300 health providers across 60 specialties, offering services from therapy to chiropractic care.
- Health in Her HUE provides educational health content and community forums for women to engage with each other.
Addressing Health Disparities:
- Women of color, especially Black women, often face medical discrimination and disparities in healthcare. The platform seeks to bridge these gaps by connecting members with providers committed to understanding their unique experiences and delivering quality care accordingly.
Expansion Plans:
- Health in Her HUE plans to use the seed funding to expand its products and programs, including an expansion of its Care Squad program, culturally tailored health education classes, and new topics on the platform, such as fertility, endometriosis, and postpartum recovery.
- The company also aims to launch a product that allows users to receive health answers via video from clinical experts.
Challenges and Fundraising:
- The fundraising process for the seed round was challenging, especially during market contractions in 2022. Founder Ashlee Wisdom had to maintain a dual focus on fundraising and revenue, ensuring the business thrived regardless of the funding outcome.
Future Goals:
- With the new funding, Health in Her HUE aims to broaden its impact, expand its user base, and enhance the membership experience for customer retention.
- The company operates in the digital healthcare market, addressing the pressing need for healthcare solutions focusing on minority women.
Market Context:
- Health in Her HUE joins other health tech companies, such as Meet Mae and Culture Care, that focus on providing healthcare solutions tailored to the unique needs of minority women.
- The digital health market continues to grow, with an increased focus on addressing healthcare disparities and improving accessibility for underrepresented communities.