Fitness Ventures, LLC has completed the acquisition of 22 Crunch Fitness locations from Los Angeles-based Harman Fitness, cementing its position as the largest franchise operator in the entire Crunch Fitness system. The deal expands Fitness Ventures’ portfolio to 115 locations across 30 states, with projections to surpass 130 locations before the end of 2026.
A Decade of Disciplined Growth
Founded in 2016 by CEO Brian Hibbard, Fitness Ventures has grown from a single lease signed ten years ago into one of the most formidable fitness franchise platforms in the United States. Hibbard credited the company’s success to a strategy centered on disciplined expansion and strong operational execution. “We have been focused on disciplined growth, strong execution, and building a platform — not just a collection of gyms,” he said following the announcement.
The acquired locations span Southern California and Houston, markets previously developed by Curtis and David Harman. Harman Fitness CEO Curtis Harman expressed confidence in the transition, calling Fitness Ventures the right long-term home for both members and staff.
Major Investment Incoming for Members
All 22 acquired locations will continue operating under the Crunch Fitness brand, with members set to benefit from a sweeping facility upgrade program. Fitness Ventures has committed over $50 million in investment across the Southern California and Houston markets in the months ahead.
Meaningful Partners, the private equity firm that acquired Fitness Ventures in August 2024, played a central role in enabling the transaction. Co-Founder Amin Maredia highlighted the firm’s focus on scaling multi-unit franchisee platforms as a key driver behind the company’s accelerated growth trajectory.
Crunch Fitness currently serves over three million members across more than 500 gyms worldwide.