Hollywood’s red carpet landscape is shifting. While iconic luxury houses like Chanel and Gucci have long dominated celebrity dressing, 2026 has seen a notable rise in emerging designers earning their moment in the spotlight. Labels such as Colleen Allen, Hodakova, Fforme, Ashi Studio, and Khaite have made strong showings this awards season, signaling a broader cultural shift in how celebrities approach fashion.
Sculptural Silhouettes and Quiet Elegance
Saudi Arabian couturier Mohammed Ashi of Ashi Studio has become a go-to for stars like Zendaya, Teyana Taylor, and FKA twigs, with his sleek, body-focused gowns. Meanwhile, New York-based Colleen Allen, who trained at The Row, has attracted the likes of Nicole Kidman, Carey Mulligan, and Britt Lower with her refined yet contemporary designs.
Suiting Up in Fresh Directions
Quirkier choices have also made waves. At the 2026 Grammys, Billie Eilish turned heads in a black skirt suit by Stockholm designer Ellen Hodakova Larsson — an unexpected and refreshing choice for an event historically defined by maximalism. Actor Tessa Thompson similarly opted for New York label Kallmeyer, sporting a navy suit with elegant silk accents.
Fforme, designed by Frances Howie, rounds out this emerging cohort with a philosophy centered on enduring, beautifully crafted pieces — a refreshing counter to red carpet trend-chasing. Cameron Diaz, Michelle Williams, and Chloe Zhao have all been spotted in her pared-back designs.
With the 2026 Met Gala approaching, all eyes are on whether this momentum toward fresh fashion talent will continue to grow.