Ten years in the past, Alex cattoni went from residing the dream.
As a pinnacle marketing executive for mindvalley in malaysia to slumbering on an air mattress in her friend’s spare room in canada. And he or she did it by desire.
“from the outside, every body who heard approximately me quitting my job would’ve questioned what turned into wrong with me,” says cattoni, whose fun and speedy-paced paintings overseas were coupled with island-hopping to white sandy beaches and exclusive enterprise masterminds with the giants of the advertising industry.
She had began running for the rapidly-growing, eight-figure private improvement logo as a customer support intern in 2008 and fast rose thru the ranks to emerge as the creative director.
For the following 8 years alex become a a success freelance copywriter and the riding pressure behind many multi-million greenback brands till she knew it become time to come out from in the back of-the-scenes. Using her decade of direct advertising and copywriting capabilities, she launched the copy posse.
In just 365 days, her business enterprise raked in seven-figures teaching students the way to craft compelling income reproduction by means of bridging the space among verified direct response advertising ideas and genuine emblem storytelling. And she or he did all of it with out buying a unmarried ad. “Her task is to rally the raddest, baddest crew of copywriters round the arena to help get extra messages that depend to the masses and support manufacturers and companies that absolutely help humans,” explains cattoni.
Via taking over customers. She started out out freelancing as a advertising and marketing consultant. But through the years, her clients kept asking her if she could do copywriting for them as well. Despite the fact that she had spent years learning from the antique-college advertising and copywriting legends. She still didn’t do not forget herselfa copywriter.