Key Sentence:
- As a business owner, it may be tempting to spend the same amount of money on branding.
- After all, you want to show yourself at your best and impress the market – especially in the visual world we live in.
Fortunately for you (and the bottom line), Saskia Ketz, Designer-Entrepreneur founder of brand identity startup Mojomox. Can help you cut your initial design costs significantly. He uses his over 15 years of experience as a brand strategist to help startups with successful brands early on, even on a smaller budget.
Designer-Entrepreneur shouldn’t lose money at the beginning
The idea for Mojomox came about when Ketz was building his design agency MMarch NY. And started offering free “office hours” calls to get in touch with potential clients. A lot of small startups asked me how much they had to spend on design work or what advice I should do to cut costs while getting a stunning design,” recalls Katz.
Through the conversation, Ketz realized some essential things about startups and design work. The first is how little they have to spend.
“When you think about the cost of customer acquisition, the general rule is that you shouldn’t spend more than a third of your product’s lifetime value on marketing. As young startups continue to calculate their lifetime value, they get a balanced payoff. It’s more conservative, and you’re right away. Realize that you can’t spend a lot of money on designs.
Ketz noted that many of the companies. He spoke to would try to hire a cheap designer and be dissatisfied with the job.
He also learned that startups don’t have to spend a lot of money on designs, even if they could. “Good branding is rooted in business strategy,” explains Ketz. “When you’re just starting, you don’t know where you’re going to end up. You will change your strategy and take to the streets so that any work you put into a robust design in the early stages costs nothing. “
Black dress design theory
Designer-Entrepreneur also can’t recommend a do-it-yourself approach. “When people with no design experience try to incorporate their designs, even with an affordable tool like Canva. I often find it too complicated or lacking the consistency that is so important for branding. In the end, it obscures the messages,” he said.
She decided to create her tool to help startups develop a genuine brand identity using her theory of black dress design. “To get branding early, I think it’s best to get to the bottom of it,” explains Ketz. “It’s like a black dress: simple enough not to confuse, but stylish and professional and flexible enough to adapt as things change for your business.”