In a comprehensive trend report from Vogue Business, TikTok continues to drive cultural shifts, with its 1.2 billion users, predominantly Gen Z, fueling viral movements in fashion, lifestyle, and social issues. From February 2026, the platform’s exclusive data highlights emerging hashtags that blend entertainment, activism, and consumerism, showcasing how short-form videos turn niche interests into global phenomena.
Fashion Revival and Nostalgia Trends
Key fashion trends include a resurgence of #Stilettos and #ChunkyKnit, as users ditch kitten heels for power stilettos inspired by Carrie Bradshaw, while embracing cozy knits amid winter weather. Luxury brands like #ChristianLouboutin and #Skims dominate, with unboxing videos and hauls driving sales. Nostalgic elements shine through #WutheringHeights buzz, fueled by Margot Robbie’s Chanel looks, and #MarriedTok comedy sketches, validating everyday compromises in relationships.
Social Movements and Lifestyle Shifts
Beyond fashion, TikTok amplifies sociopolitical trends like #WalkOuts protesting ICE activities, sharing personal experiences and guidance. Vulnerable content thrives with #CrashingOut, where users admit to small failures like missing concerts, fostering community support. Hobbies like #ClimbingTikTok gain traction, offering tips for indoor and outdoor adventures, while #MarriedTok and #Vlogmas2025 reflect evolving family and festive dynamics.
As TikTok evolves, it remains a barometer for Gen Z’s interests, blending humor, activism, and aspiration into viral content that influences global culture and commerce.