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From Chipotle Gift Cards to $100 Million Hits: The Naked Gun Success

Longtime writing partners Dan Gregor and Doug Mand have proved that the road to Hollywood royalty is often paved with scrappy entrepreneurship and a healthy dose of failure. Appearing on the How Success Happens podcast on April 9, 2026, the duo behind the hit The Naked Gun reboot shared their journey from getting paid in Chipotle gift cards at NYU to crafting a $100 million box office success. Their story is a masterclass in persistence, revealing that before they were writing for How I Met Your Mother or Liam Neeson, they were acting as their own lighting techs, prop masters, and costume designers just to get their sketches seen.

The Art of the High-Stakes Pitch

For Gregor and Mand, their background at the Upright Citizens Brigade (UCB) was more than just comedy training; it was the ultimate sales preparation. They treat every pitch meeting as a live performance, utilizing their improv skills to read the room and pivot when a joke or concept falls flat. Gregor admits that even with their current stature, pitching “dumb ideas” to a powerhouse like Liam Neeson requires nerves of steel. By preparing strategically—stacking ideas from conservative to aggressive—they managed to convince Neeson to bring his Taken-style gravity to the absurd world of Frank Drebin, a move that anchored the reboot’s massive commercial appeal.

Embracing Creative Friction and Failure

The duo attributes their longevity to a writing process that values “friction as fuel.” Rather than seeking constant agreement, they embrace honest conflict, often finding that their best jokes emerge from the “third new thing” created during an argument. They also stress the importance of moving past “brutal” failures, such as a memorable Zoom pitch where they sang Dave Matthews Band songs to a cold reception from industry titans. For Gregor and Mand, success isn’t about avoiding the bomb; it’s about having the confidence to keep pitching the next crazy idea until it sticks.

Nirav Joshi: