After saw arnoldo de la rocha, the creator of the el pollo feliz chain, take the level to proportion his lecture the mexican dream at some stage in the inspiring leadership forum organized by means of smart audio system. He may want to see a tall man with a type, peaceful face , of iron person, firm voice but certainly humble.
You by no means imagine that this global entrepreneur emerged from one of the maximum remote components of the country. The coronary heart of the sierra tarahumara in chihuahuawhen her dad and mom asked her if she had any left, without hesitation. She swore sure. “and in my land the only who swears something is to death” in any other case he couldn’t attend his uncle’s wedding. Because at that point he who did now not wear footwear did no longer enter the birthday celebration.
The demanding situations regarded whilst he turned into 17 years antique when he completed essential college and determined to go away his region of foundation to arrive within the metropolis of chihuahua with the idea of running difficult as inside the field.
He says that he had “his difficult drive formatted to work as a farmer.” this is how he starts offevolved operating as a doorman, bricklayer, watchman, amongst others.
Rapidly after, out of want and starvation, with a set of buddies and $ 18,000 pesos, in 1975 he started to promote roast chicken with a marinade recipe made via his own family. He opens a small restaurant becoming a achievement inside the town of los mochis, sinaloa.
Thus in 1980 his business grew in this sort of way that el pollo feliz turned into born; via the Nineteen Nineties, it succeeded in getting mexican families to recognize. Its emblem, reaching a total of 167 towns in the united states of america.