The £198 KFC Twister holder is being promoted as the next bag except among vegans

Inspired by the Baguette bag from 2000, The £198 KFC Twister Wrapuette touches on the logo craze and the irony-loving fashion world.

American fast-food chain The £198 KFC Twister has released a £198 insulated leather bag for the UK market, designed to fit one of the packs of chicken chain twisters.

Inspired by the 2000 baguettes promoted by fashion brands such as Fendi, Dior, and Gucci. The Wrapuette is sold as a limited edition through the KFC online store.

According to its website, all proceeds go to the KFC Foundation. Which aims to “support local charities that empower young people in the UK, help them reach their full potential and build a positive future.”

Available in stone or textured leather in KFC’s signature tomato red. This handbag includes a monochrome image of Colonel Sanders and a series of Y2K-style letters that say KFC. It is lined with an insulating layer to keep the food warm.

KFC says it has a waiting list for the bag. A KFC spokesman declined to disclose the volume produced, saying “the numbers are simply incredible at this point. However, they added that the bag was “made of Italian leather and handcrafted on Savile Row.” The Baguette Bag is an icon. Hartley notes that the bag’s shape is “a little more ready-to-wear” than the original Baguette.

Initially designed by Sylvia Venturini Fendi in 1997. The Baguette bag got its name because Laird Borrelli-Persson of Vogue wrote in a 2015 It-Bag review. This little sling bag snuggles under the arm as easily as crusty French bread, from which it derives its name. .”

Hartley, who runs his antique shop in Chillie London and now owns KFC hats. Hopes to add the Wrapuette to his collection. Although he won’t be selling it immediately, he expects a strong return.

Hartley could see the fashion crowd bought it (“they’d find it ironic”). As well as “all these celebrity kids — unless they’re vegan.”

“This is part of the Gen Z cohort that understands social media,” says Jane Collins. Senior editor of footwear and accessories at WGSN. “The logo frenzy that was so central at the time played as much a role as the high-low trend with the high-priced ones.