While Jeanne foley and her then-fiancé started out planning their wedding in 2013. She anticipated the usual demanding situations finding the proper photographer, monitoring invitations and rsvps, and designing a seating chart that made all people satisfied.
However what she did now not expect become the subpar tuxedos the groomsmen might turn out to be with. After witnessing firsthand the antiquated apartment device and the sick-fitting, overpriced garb it produced, foley realized how underserved the market turned into and knew there needed to be a better manner.
Privy to her frustration became foley’s childhood first-class buddy and bridesmaid, diana ganz.
Who couldn’t help however experience just as disillusioned within the tuxedo procurement process. So the two decided to join forces so one can find a solution. Three years later, the duo started the groomsman match from their the big apple metropolis residences with the goal of offering first-rate suiting at an cheap price factor with excellent provider and comfort.
Determined to bootstrap the enterprise till it was worthwhile, foley and ganz treated each element of the business themselves, however only a year in, it was growing so swiftly that they relocated the groomsman healthy to chicago and hired their first few personnel.
“to start with, our increase became fueled through the notable merchandise and enjoy we presented our clients online that become and is unmatched by every other logo,” ganz explains. “we provide a whole suite of services, from free material swatches and a home trial to virtual styling appointments and a collection ordering machine that makes getting wedding ceremony parties applicable seamless and stress loose.”
Because 2017, the logo has grown greater than 380%, proving now not simplest the commercial enterprise concept a fulfillment but also the capacity for 2 girls to transform a a male-dominated industry. “as woman founders in a largely male-dominated space, we convey a unique angle, and we see that as a big gain,” says ganz.