Elon Musk’s aerospace company SpaceX ordered one of the larger ad packages from Twitter. The social media business he recently acquired in a $44 billion deal and for which he is now CEO.
The campaign will promote a SpaceX-owned also operated satellite internet service called Starlink on Twitter in Spain aslo Australia. According to internal social media business records verified by news.
The ad campaign that SpaceX bought to promote Starlink was dubbed the “takeover” of Twitter. When a company buys one of these plans, it typically spends more than $250,000 to put its brand at the top of Twitter’s main timeline for one day, according to a Twitter employee and former employee. Who ask not to be name because they are not authorized to speak on behalf of the company. .
Users should see the Starlink brand message for the first three times they open the Twitter app on days or days of the planned acquisition campaign in Australia and Spain. The campaign bought last week should run first in Australia and then in Spain in the coming days.
SpaceX doesn’t usually buy big ad packages from Twitter, current and former employees say.
Starlink uses a constellation of satellites that broadcast internet to paying customers. Who also need to get a terminal from SpaceX to access it. SpaceX developed Starlink with the goal of bringing high-speed Internet connectivity to people in places with little or no cable or fiber optic infrastructure. In Ukraine, the Starlink service provided a vital link to the country’s military and some civilians. When Russia’s brutal invasion destroyed the communications infrastructure there. While SpaceX bears some of the costs of providing these services in Ukraine. Musk later rants about how donations are eating away at his company’s profit margins.
He boasted that his car company did not spend money on traditional advertising such as print, radio, television and online advertisements. Instead, Tesla collects headlines from fan blogs and news sites. And generates buzz through motorcycle clubs, fan or shareholder events, and social media engagement.