Skechers has announced Sofía Vergara as its first Colombian brand ambassador, marking a significant milestone for both the footwear company and the acclaimed actress. Known for her distinctive style and on-screen charisma, Vergara joins the Skechers family to help shape the future of footwear where fashion and comfort converge. The collaboration celebrates core values of boldness, confidence, and uncompromising comfort that define the brand’s legacy.
A Natural Discovery Through Personal Experience
Vergara’s interest in Skechers emerged organically, beginning not in a boardroom but in a shopping centre. Following knee surgery, the actress sought shoes combining comfort with style and discovered Skechers independently, purchasing several pairs before her team initiated formal negotiations with the brand. “I don’t do anything if I don’t believe in it… and I really believe in Skechers,” Vergara stated. “I’ve been wearing Skechers for over a year now, and they’ve completely changed the way I think about trainers. Not only are they comfortable, they’re sleek, stylish, and pair easily with everything in my wardrobe.”
Global Campaign Showcasing Icon Collections
Vergara will front a comprehensive global campaign spotlighting Skechers’ iconic Hands-Free Slip-ins and Glide-Step silhouettes. Michael Greenberg, president of Skechers, expressed enthusiasm about the partnership: “Sofía embodies everything Skechers stands for: boldness, confidence and uncompromising comfort. She brings a fresh energy to the brand, and her passion for design will be reflected in everything we do together.”
With more than 50 million followers and spanning recognition from Hollywood to Barranquilla, Vergara brings unparalleled presence to the collaboration. The Colombian actress has received five Emmy and Golden Globe nominations, most recently for her role in “Griselda,” making 2025 history as the first Latina nominated for Outstanding Lead Actress in a Limited or Anthology Series. This partnership marks an exciting new era where effortless style meets everyday comfort.