When Craig Moody’s kids refused to leave their video games for outdoor basketball, he didn’t force them outside. Instead, he created Shoot360, a revolutionary training platform that merges gaming with athletic development.
The concept was straightforward: immerse young players in a competitive video game environment while they practice real basketball skills. Today, Shoot360 operates in 28 professional training facilities and over 50 franchised locations across North America, Europe, and Asia, with 600 sites targeted by 2030.
From NBA Courts to Community Centers
The technology initially focused on NBA-level training before expanding to youth markets. Players now compete through online multiplayer modes, challenging opponents both live and asynchronously while filters replicate authentic NBA game situations.
Moody discovered untapped potential beyond competitive youth basketball. Like pickleball’s relationship to tennis, Shoot360 offers an accessible alternative for former players who stopped competing but still love the game. The platform now experiments with shooting leagues featuring AI announcers and real-time stats tracking, creating what Moody calls “the Topgolf of basketball.”
Brooklyn Partnership Signals Major Expansion
Brooklyn Sports & Entertainment’s upcoming Brooklyn Basketball Training Center represents Shoot360’s latest milestone. Opening this fall across from Barclays Center in a former Modell’s location, the facility will serve as the tri-state area’s first youth center featuring Shoot360 technology.
The partnership with Brooklyn Nets and New York Liberty includes participation from professional players and coaches in clinics and tournaments. Liberty star Breanna Stewart endorsed the concept, noting it would have made her childhood training “sharper, smarter, and a different kind of fun.”
Shoot360 proves innovation often stems from everyday challenges, transforming a parenting moment into a global business that makes basketball engaging for digital-native generations.