Mohali-based shoe care brand SHOEGR has successfully raised $100,000 in pre-seed funding from early-stage startup accelerator PedalStart. The funding comes as the company establishes itself as a leader in India’s emerging shoe care industry, moving beyond traditional sneaker-focused products to comprehensive footwear maintenance solutions.
Strategic Fund Allocation for Market Expansion
SHOEGR plans to utilize the newly acquired capital to expand its product portfolio and strengthen its direct-to-consumer presence. The funds will enhance the e-commerce experience on www.shoegr.com while facilitating new retail partnerships to reach a broader audience across India’s growing footwear market.
Co-founded by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy, SHOEGR offers extensive shoe cleaning, protection, and storage solutions. The brand has positioned itself to capitalize on India’s rising sneaker culture while expanding care solutions for all footwear types, including boots, sandals, and casual shoes.
Impressive Growth Trajectory and Market Performance
The company currently sells through major platforms including Amazon, Flipkart, Myntra, and Ajio, maintaining 4+ star ratings across all products. SHOEGR achieved a significant milestone in October 2024, reaching ₹50 lakh in monthly sales, with projections to cross ₹1 crore monthly sales in FY 2025-26.
“Our pre-seed investment marks a significant milestone during our steady year-on-year growth phase,” commented Co-Founder Anuj Sachdeva. “We envision creating a culture where shoes are not just worn but cared for and valued.”
With over 2.5 lakh customers served and innovative products like India’s first three-brush shoe cleaning kit, SHOEGR is positioned to disrupt India’s burgeoning shoe care industry while building a loyal community of footwear enthusiasts.