Within the beautiful region, hair extensions constitute a multi-billion dollar industry that many consumers are not aware of. In latest years we have visible celebrities such as Kim Kardashian growing the attention around this merchandise.
However, for many years the general public of sales have come from the black community. Currently, it’s anticipated that the common black purchaser spends 13x greater on hair extensions and 6x greater on hair care merchandise than their opposite numbers.
Notwithstanding this, there are only a few multinational groups that have innovated inside the area, with mayvenn being one of the exceptions. Further to the sheer length of the marketplace, trends continue to adapt as more black customers are seeking hair extensions that fit their herbal curly hair texture.
One entrepreneur constructing a multinational business that goals to cater to this new fashion inside the market is tendai moyo, founding father of ruka hair.
A frustrating hair journey
Tendai has used hair extensions for numerous years. However, after reading for a degree at London faculty of economics and working as a strategy representative at bain & co, she determined to transition from at ease, chemically straightened hair to natural hair.
“wanting patterns that brought period and volume however appeared like her own hair” she says. Notwithstanding being willing to spend an affordable sum of money, she found the purchasing revel in to be irritating and time-eating as “curly hair extensions have been lumped into categories which caused a number of trial and blunders and wasted money”.
This frustration motivated her to begin searching for a solution. After figuring out how significant the trouble became, she decided to start Ruka hair, a top-rate, direct-to-purchaser hair extension brand bringing desire and accuracy to splendid hair extensions via curated discovery and a personalized buying enjoy.
The Ruka solution
Ruka hair targets to depart from wide categories such as ‘coily’ or ‘kinky’ and promote an expansion of hair extensions that mimic actual curl styles.
The process they’ve advanced to find your perfect healthy consists of a customized questionnaire, utilizing patron information, and the use of a steam-method for curling the hair which “is extra effective than chemicals commonly related to hair extensions” Moyo aims for Ruka to be the maximum moral logo bringing duty to an industry that has lived on the fringes for too lengthy.
The employer is already sponsored by using numerous angel investors which consist of Ian Hogarth (founder of Songkick), tom Ayoola (founding father of metal), and Nicole rental (founder of black lady fest & angel investor for ADA ventures) who mentions “black hair is ruled by using those who definitely don’t apprehend black women.
which makes Ruka so necessary. Digitally subsidized and scientifically knowledgeable Ruka absolutely deconstructs the entire shopping revel in