The holiday “is a time to celebrate love in all its forms,” says Rihanna, whose brand’s campaign even features ‘Love Island’ celebs Serena Page and Kordell Beckham and more well-known faces.
Rihanna is kicking off 2025 with a bang, as her Savage X Fenty brand launches a stunning Valentine’s Day collection.
The latest lineup, designed to celebrate love in all its forms, is already available and promises to make the holiday memorable.
Celebrating Love and Confidence
In a statement, Rihanna emphasized the brand’s commitment to embracing love in every way. “Valentine’s Day is a time to celebrate love in all its forms,” she said. “At Savage X Fenty, we’re all about creating products that let people feel confident while doing so.”
The collection is designed to spark joy, pride, and the brand’s signature “Savage energy.”
The Love Your Way Campaign
The campaign, dubbed “Love Your Way,” features Rihanna herself as Cupid, donning the Loveline Satin Balconette Bra, Loveline Lace Brazilian Panty, Loveline Satin Garter Belt, and Satin Heart Pasties in a striking Timeless Red.
Also read: Zendaya and Tom Holland: a love story set for the aisle
She is joined by Love Island stars Serena Page and Kordell Beckham, TikTok sensations Hayley and Jules LeBlanc, and models Jade Gordon, Minami Gessel, and Noni Cyngor, all showcasing the collection’s versatile offerings.
Inclusive Sizing and Variety
True to its ethos of inclusivity, Savage X Fenty’s new collection caters to all body types. The brand offers bra sizes ranging from 30–46 in bands and A–H in cups (up to 46DDD/42H), along with loungewear, sleepwear, sportswear, and underwear available in sizes XS–4XL.
The collection includes an array of intimates, sleepwear, and loungewear to meet everyone’s Valentine’s Day needs.
A Personal Touch from Rihanna
In October, Rihanna shared her personal rules for wearing lingerie, further aligning her vision with the brand’s philosophy of confidence and self-expression. The 2025 Valentine’s Day collection reflects these values, offering pieces that encourage wearers to embrace their individuality and feel empowered.
With the launch of this vibrant and inclusive collection, Savage X Fenty continues to redefine the lingerie industry, making Valentine’s Day a celebration of love, confidence, and inclusivity.