Key Sentence:
- While many writers, entrepreneurs, and venture capitalists are busy creating podcasts, Reed Hoffman is doing the opposite: he’s written another book.
Last week, LinkedIn co-founder and current partner Greylock Ventures released Masters Of Scale based on a popular podcast series including many of the most successful entrepreneurs.
While the Masters Of Scale podcast and Reed Hoffman accompanying course app are audio-focused. Hoffman aims to reach people who prefer reading and hope this book will be a “shared experience” discussed by other companies or groups. (Hoffman co-wrote the book with June Cohen and Deron Triff, co-founders of Wait What. Which produces the podcast Masters Of Scale.)
The book combines dozens of interviews and is Reed Hoffman divided into chapters with titles such as “Do Things That Don’t Scale,” “Learning to Forget. And “The Art of Supporting.” In an interview with Forbes about the book, Hoffman — whose previous books. Include Starting You and the Blitz Scale — said people often associate Masters Of Scale with entrepreneurship. However, these are not the only readers who qualify.
“I think it’s about — especially when you get to the size you’re focused on. This whole practice of growing these significant companies, projects, and so on,” he said. “I think it’s beneficial for the traditional business mindset – and it’s not just a revolutionary industry.”
Using the automotive industry as an example, Hoffman says that technology is revolutionizing.
All types of business and that “all industries are in the process of rebuilding their size with technology as a foundation.” “When you think about this and that thinking, the catalyst is significant to a lot of people,” he said. “And you might even think that there’s a model for governments to think about. So it’s a broad set of tools that goes beyond like, “Oh, how do you build the next Airbnb?”
In fact, Masters Of Scale is more than just scaling. This is a book about how very successful people have noticed what others didn’t do, what they did with those ideas. And what they learned from them, despite their various failures.
It’s also about how curiosity, persistence, humility, and risk have helped turn a seemingly impossible idea into a profitable business. And while many of the lessons and topics may seem generic or overused at first glance. The stories Hoffman uses to teach them are filled with many examples of household brands. Who at one point were nothing more than someone with the terrain.
What you need to learn when you hear “no.”
“Part of the good reason I’ve learned is that when you run an advertising business, the advertising business has this problem,” he said. “In the beginning, SocialNet wasn’t just about dating. It was also a professional network – and part of the LinkedIn idea – and [people looking for] golf partners and roommates and so on.
But the thing is, I’m getting into this remote system, and it’s over in three months.” Or I found someone; then I’m not happy. Or I haven’t seen anyone, which means I’m not satisfied, and I don’t think this is the place or the service for me.”