Renowned Bollywood actor Ranveer Singh has made an undisclosed investment in boAt, the consumer electronics company led by Shark Tank India judge Aman Gupta.
boAt, a leading brand in audio products and smartwatches, has witnessed significant financial growth, reporting its highest-ever revenue of Rs 3,376 crore for the fiscal year ending March 31, 2023.
As part of the investment, Ranveer Singh will not only become a key stakeholder in boAt but will also actively participate in the company’s marketing campaigns. His focus will be on promoting the ‘Nirvana series,’ boAt’s sub-brand known for its premium audio offerings. The collaboration aims to leverage Singh’s popularity and deep understanding of the preferences of Gen Z and millennials.
boAt has previously secured investments from notable personalities, and Singh’s involvement is expected to further enhance the company’s brand presence. The partnership aligns with boAt’s mission to revolutionize the audio experience in India, with a focus on innovation and creating a passionate community.
The financial details of Ranveer Singh’s investment were not disclosed. However, this move reinforces the trend of celebrities actively participating in the startup and consumer electronics space, bringing their influence and strategic insights to the forefront.