A growing problem for the commercial real estate sector in the digital age; how obsolete inventory remains viable and suitable for everyone in the real estate chain, including owners, residents, and office workers.
A decade ago, entrepreneur Gabriel McMillan and co-founder Lorenz Grohlo developed a solution, Equiem, a digital tenant experience platform for the office market, to make office life more informative, exciting, and convenient for everyone from landlords to tenants.
TenX platform technologies include mobile and desktop applications, data analytics, dashboard rental, communication, and event management. Flexible room management provides building users with detailed information; their preferences, hours of operation, demographics, even what recreational or dining venues they would value to help owners.
It all started in 2011 when Macmillan first met Groll, who oversaw the Rialto Building in Melbourne, the city’s second-tallest office tower that his family had built a quarter-century earlier. The challenge he now faces is regenerating a 25-year-old property and relocating it to remain relevant and attract high-quality tenants who would otherwise be attracted to the much newer and more stylish buildings in the city.
He said, “About 40% of Rialto’s building tenants will run out, which is a big deal, but he also has a real estate vision by creating a digital ecosystem, a technology interface that will connect them all to add tech people. involved in the building with the building itself.”
Macmillan, who holds several senior marketing positions in his home country of Australia, has no prior experience. However, when he saw an opportunity to turn Melbourne’s second-largest building into a highly functional, data-driven asset for owners, residents, and visitors, he plunged into a deep understanding of the industry and joined Grollo.
This new vision is for a technology solution that will change the traditional model based on the long-term lease of tenants and a few other things and position the building as a product and the employees of all companies in the building as consumers of the product. The result is Equiem.
Macmillan says, “Buildings like London’s iconic Shard have just been built, and the management team is looking for something like Equiem that will bring better communication, data and insights, and ultimately a sense of community that will keep people’ sticky’. Technology didn’t exist until now. “