Ola, the ride-hailing platform led by Bhavish Aggarwal, has launched its e-Bike taxi service in Delhi and Hyderabad following a successful pilot in Bengaluru.
Pricing Model:
- Ola has introduced an affordable pricing model for its e-Bike service, offering fares of Rs 25 for 5 km, Rs 50 for 10 km, and Rs 75 for 15 km.
Expansion Plans and Fleet Deployment:
- Ola plans to deploy 10,000 electric two-wheelers across Delhi, Hyderabad, and Bangalore in the next two months.
- The expansion aims to make Ola the owner of the largest electric vehicle (EV) 2W fleet in India.
- The company intends to scale up its e-Bike services significantly throughout the country by the end of the year.
Infrastructure Development:
- Ola claims to have established 200 charging stations in Bangalore and plans to develop an extensive charging network in all the markets it operates.
- The infrastructure development is considered crucial for the smooth operation and growth of the e-Bike service.
CEO Statement:
- Hemant Bakshi, CEO of Ola Mobility, emphasized electrification as a significant lever to unlock affordability in the mobility space.
- Ola’s e-Bike taxi initiative is seen as providing a sustainable value proposition for consumers (lower prices), drivers (higher earnings), and Ola (new category and revenues).
- The e-Bike taxi service is expected to serve as a multi-work opportunity for gig-economy workers on the Ola platform and contribute to the future of commerce.