Athletes First, the premier NFL representation agency, has partnered with Entrepreneur Media to launch “The Summit” — an exclusive three-day gathering scheduled for June 15–17 at The Lodge at Blue Sky in Park City, Utah. The invite-only event will bring together over 325 NFL players, including Dak Prescott, Micah Parsons, and Jordan Love, alongside vetted founders and seasoned business operators.
Where Sports Meets Entrepreneurship
The Summit is designed to position professional athletes not merely as endorsers or passive investors, but as active business partners and founders. Programming includes a Navy SEAL-led training challenge, a private casino night, and live podcast tapings from Entrepreneur Media. Matt Shulman, Head of Properties at Athletes First, noted that a growing number of their athletes are thinking like founders and actively seeking environments to build real business opportunities and generational wealth.
Why CEOs Are Taking Notice
For entrepreneurs, the appeal goes beyond celebrity association. Athletes bring loyal audiences, competitive discipline, personal capital, and a rare ability to connect across cultural and demographic lines — qualities increasingly valuable in today’s fragmented marketplace. Bill Shaw, President of Entrepreneur Media, emphasized that sports figures carry a unique power to unite people across industries, making them exceptionally strong business partners.
The Summit reflects a broader cultural shift where the boundary between professional sports and entrepreneurship is rapidly dissolving. As athletes think beyond playing contracts, events like this signal that the next generation of major business ventures may well be built on the foundation of athlete-entrepreneur collaboration.