TikTok sensation Nara Smith has officially entered the fashion world with her debut collaboration alongside sustainable brand Reformation. The 20-piece capsule collection, launching September 22, 2025, reflects Smith’s signature aesthetic that seamlessly blends domestic elegance with high-fashion sensibility. Known for her viral cooking videos that showcase both culinary skills and impeccable style, Smith brings the same intentional approach to fashion design.
Vintage-Inspired Versatility
The collection draws heavy inspiration from 1950s silhouettes and the powerful women who wore them. “The silhouettes felt very intentional; that really resonated with me,” Smith explains. Pieces range from the feminine Buttercup pajama set ($248) to the structured Morning Doug jacket ($348), offering versatility for various occasions. The line includes everything from regenerative wool knits to printed semi-sheer blouses, designed to transition seamlessly from home to public settings.
Sustainable Fashion Partnership
Smith’s partnership with Reformation aligns perfectly with her values around sustainability and conscious consumption. “They started in vintage, and I love sustainability and reusing pieces,” she notes. The California-based brand’s commitment to eco-friendly practices mirrors Smith’s own ethos of intentional living. Each piece in the collection maintains Reformation’s signature vintage-inspired mood while incorporating Smith’s preference for effortless confidence.
The collection features structured jackets, knitted dresses, cashmere sweaters, and accessories including new shoe styles and handbags. Prices range from $148 for leggings to $348 for outerwear. Vogue readers received exclusive 24-hour early access before the official launch, highlighting the anticipated demand for Smith’s fashion debut.