How A Mobile Strategy Can Change The Way, You Do Business.
Key Sentence:
- Have you heard that our attention span is shorter than that of goldfish?
- A Microsoft study found that as our world becomes more digital and distracted, most people lose focus after eight seconds.
The entrepreneur behind the Mobile Strategy technology company Lightico has discovered that existing digital tools only add to these productivity problems in our digital world. They do more business online than ever before, but technology is lagging. This is especially evident in PDF files and other forms of documents used digitally and in print. In this way, the Lighting team recognized the need for mobile (and mobile) compatible designs so that users could fill out digital documents and forms on their phones and mobile devices.
Innovation and the proper use of Mobile Strategy technology can help companies create better customer experiences and keep them coming back.
If processes can be simplified to benefit consumers and the businesses that serve them, they should too. It’s pointless, but it also means accepting that it may still have to change even if something works. The search for simplification led Lightico to develop a cloud for digital solutions. These personalized digital tools help companies collect signatures, verify identities, collect documents and easily submit forms for brands and users.
Whether you’re a tech entrepreneur, retail entrepreneur, or something in between. You should take a similar approach when thinking about your customer experience. Ask yourself, “What is the easiest and most obvious way for customers to achieve this goal?” If your current approach isn’t the most obvious, what changes can you make to achieve simplicity?
Most internet users prefer the mobile option, and systems and processes need to handle it. Assess your customer journeys – whether retail, informative or interactive – to determine whether they are optimized for the mobile world. Very important as we continue to respond to the impact of the pandemic where many people continue to work remotely or need online services.
An organized or overly complex consumer journey makes customer loyalty difficult. As Lighting testifies, complex PDF documents prevent customers and clients from filling out papers.
In business, regardless of the industry, it is essential to know where the customer is or is delayed on the way to complete their journey. This could mean ignoring document submissions because it’s too demanding. Failing to complete a transaction because the online process page isn’t optimized for mobile devices.