Fisayo longe desires to be very wealthy, and now not from an inheritance or marriage, however on her own.
The pursuit of economic freedom is what maintains nigeria-raised entrepreneur Fisayo longe logging 70-hour workweeks at her girls’s clothing logo, kai collective.
“the garments are honestly a love letter to girls who grew up the manner i grew up.
Which was very plenty going through lifestyles in a standard way: coming up in faculty. Getting married and deferring to a person,” says longe, the face of the 2021 forbes 30 under 30 europe artwork & lifestyle list.
She desired to construct something that would show nigerian women that we are able to surely prioritize creating wealth. Now not just counting on a man.”
Given that founding the africa-inspired, direct-to-customer e-commerce corporation in 2016.
Longe hasn’t taken a cent of outdoor funding and owns a 100% of the business.
She’s centered her efforts on developing kai thru community, going thus far as to survey top customers and include. Their remarks into each strategic decision, from color palette to reduce.
Her strategy appears to be meeting off: from 2019 to 2020, sales grew 535% to $550,000.
“Them clothes make women experience accurate, but she don’t assume they had be successful. If it wasn’t for our network building and our very clean message that priorities and uplifts women,” says longe.
Though the majority of her consumer base is made from black ladies. Between the a while of 24 and 30 living in the u.S., u.Okay., australia and nigeria. Longe’s models constitute a variety of a while, body kinds, ethnicities and races.
With every article of garb, she targets to simultaneously have fun and subvert nigerian subculture, and at the same time as lots of her bestselling portions.
Which include the ground-dusting, curve-hugging gaia dress. Designed by using adebusola adetona. Ceo of nigeria-based totally grapes pattern bank may additionally appearance highly-priced. They price less than $230.