Each person who’s ever got down to devour better is aware of the venture of reaching that goal.
The meals that’s excellent for us can regularly be hard to come back by, or even harder to decide based totally totally on packaging. Too frequently questions of wholesome eating habits are ones now not of willpower but of understanding and get admission to.
Fixing the ones questions offers an possibility for forward-thinking groups that could assist human beings locate the proper foods more without difficulty. And merryfield pursuits to be this type of commercial enterprise. Approximately the boston-based totally employer’s challenge and the technique of pairing fitness-aware shoppers with the fitness-centered meals makers they’re seeking out.
Mary juetten: while did you begin at merryfield?
Joe dickson: we began merryfield in early 2018. I’d met our author and ceo, david mayer, in 2017 whilst we had been introduced by a mutual friend. David had a completely compelling concept on the way to use generation to help guide grocery shoppers in selecting higher merchandise.
And his passion for the concept become powerful and contagious. After many very lively conversations on the way to remodel the meals purchaser packaged items (cpg) panorama right into a cleanser, healthier area. There has never been extra natural, natural and smooth label options available in mainstream retail stores, but it’s very tough for consumers to realize which brands and merchandise to believe.
We need to assist human beings optimistically select products that align with their values, from purpose-driven manufacturers who virtually deserve their believe. And we need to assist higher manufacturers stand out, inform their tales to purchasers and construct deeper and more meaningful relationships with purchasers.
Present digital coupon systems offer short-term transactional incentives, while our rewards-driven platform goals to build loyalty and lasting relationships through rewarding customers every time they purchase any product from our member brands.