Lauryn Bosstick, founder of The Skinny Confidential, advocates for entrepreneurs to reverse the typical business playbook by building an audience first, then creating products specifically for them. This unconventional approach has transformed her lifestyle blog into a multi-million dollar empire spanning podcasts, books, and beauty products.
The “Give, Give, Ask” Framework
Bosstick follows what she calls the “give, give, ask” model: Give your audience tons of value through content, give more value by focusing on each community member, then ask them to buy your product. This strategy prioritizes relationship building over immediate monetization, creating deeper connections with potential customers.
Her dedication to understanding her audience has helped her grow to 300,000 blog subscribers, 1.9 million Instagram followers, and 589,500 TikTok followers. She knows her community so intimately that she could describe individual followers’ preferences in detail.
Community-Centric Approach Drives Success
Bosstick emphasizes that community should be a pillar for anyone building an online brand, stating there is no platform without community. She advocates focusing on serving existing followers rather than constantly pursuing new ones. This philosophy has proven successful across her various ventures, including The Skinny Confidential podcast and product lines.
The Skinny Confidential community was instrumental in the brand’s evolution from a simple blog to a comprehensive lifestyle empire covering business, relationships, health, and wellness topics. By listening to her audience’s needs and creating solutions specifically for them, Bosstick has built sustainable, profitable businesses that continue to expand their reach and influence in the digital marketplace.