Kylie made a jaw-dropper appearance at a Sprinter poolside bash in Palm Springs.
Festival Fashion Meets Beverage Branding in Palm Springs
Kylie Jenner made a surprise appearance that turned heads (and turned up the heat) during the first weekend of Coachella 2025. The 27-year-old beauty mogul showed up at the Revolve Festival Pool Party, co-hosted by her own brand, Sprinter Vodka Soda, at The Parker Hotel in Palm Springs on Friday, April 11.
And true to her trendsetting style, Jenner matched her outfit to her drink.
Latex Meets Lemonade: A Coachella Look to Remember
For the poolside affair, Kylie rocked a bright yellow latex mini dress from her Poster Girl collection, which debuted last month. The bold halter-neck dress featured a back cut-out and hugged her figure in all the right ways — a visual nod to the confidence and color palette of her brand’s latest product drop.
Her look was completed with long, voluminous black hair and almond-shaped nails featuring metallic silver stars — a detail pulled directly from Sprinter’s can design.
“New Flavorssss”: Sprinter’s Palm Springs Pack Debuts
Kylie also used the moment to tease new additions to the Sprinter lineup. On Instagram, she shared a photo of a Sprinter can in the “Mango” flavor with the caption “New flavorssss,” confirming the launch of her Palm Springs Pack. Other flavors in the mix include Pink Lemonade, Strawberry, and Pineapple.
Her dress wasn’t the only thing getting coordinated treatment — branded beach towels and baseball caps with “Palm Springs state of mind” written on them were also spotted at the party.
Family Vibes and Fun Cameos
Also in the mix? Kendall Jenner’s 818 Tequila, spotted behind the bar, showing some sisterly brand support. Earlier in the day, Kylie posted a playful clip of Kendall doing yoga with friends, including Hailey Bieber. In true little sister fashion, Kylie walked up mid-session and cheekily poured a can of Sprinter into Kendall’s mouth as she reclined on her yoga mat.
“Hydrating the girlies,” she joked in the video.