Instagram To Instagram Lean In Video With “Strong Competition” Background With TikTok, YouTube.

“We are no extended a photo-sharing app or a plaza photo-sharing app,” Instagram CEO Adam Moseri said of the upcoming changes. Instead, Instagram will begin showing users full-screen videos in their feeds in response to “increased competition” with TikTok and YouTube, Instagram CEO Adam Moseri said on Wednesday.

“Let’s face it; there’s severe competition right now. TikTok is huge, YouTube is bigger, and there are more new models. So people are looking to Instagram for fun. There’s strong competition, and it’s still there.” do,” Mosseri said in a video. “We have to accept it. And that means change. “

Videos in users’ feeds in the coming months will include recommended content from accounts that users aren’t already following. This week, a new test feature will be released that will let users choose topics to view more or more, Mosseri said.

In recent years, Instagram has launched video-focused platforms such as IGTV, which allows users to upload videos up to 15 minutes long and a copy of TikTok, Reels. Since launching in 2018, IGTV has struggled to find success with YouTubers in the crowded video space. Still, the company launched IGTV advertising and a revenue-generating tool for YouTubers using IGTV in May. Their feeds in response to “increased competition” with TikTok and YouTube, Instagram CEO Adam Moseri said on Wednesday.

And later this month, according to Axios, Instagram will test how to share ad revenue with publishers on IGTV. Instagram’s video listing updates will also follow as the social media platform focuses on improving Instagram’s list of creators and Instagram’s shopping and messaging capabilities, Moseri said in his video on Wednesday. “We are no longer a photo-sharing app rather a square photo-sharing app,” he said.